- Myeongdong Street may be the epitome of downtown Seoul now, but during the Joseon Dynasty it was a residential neighborhood. Having become a business district since the Japanese Colonial Period, it is now the center of shopping where culture and art and all kinds of brands are concentrated, and there are things to see and things to eat galore making it one of Korea’s most prominent tourist attractions.
- Myeongdong is, above all things, a shopping heaven. Along a street about 1km long are a cluster of various large shopping centers including Noon Square, Lotte Department Store, Shinsegae Department Store, and famous store brands from both Korea and abroad, attracting both fashion-savvy youngsters and middle-aged shoppers alike. Foreign tourists need not to fear, either. The merchants on Myeongdong Street not only speak English, but Chinese and Japanese as well. Hence you will hear the sound of various foreign languages flowing ceaselessly from cosmetic stores and clothing shops.
- With the influence of “K-beauty fever,” Myeongdong Street is packed with various cosmetic road shops. It offers a variety of language services, and it has established itself as a globally-acknowledged Mecca of cosmetic shopping—so much so that now, more and more tourists are coming to Korea simply to shop for cosmetics.
- Location : Myeongdong 2-ga, Jung-gu Map