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The center of fashion in the Republic of Korea

Dongdaemun Fashion Town

Dongdaemun Fashion Town at night

Dongdaemun Fashion Town, a combination of traditional markets and modern shopping malls, is one of the world's largest fashion towns. The Korean government designated Dongdaemun Fashion Town as a special tourist zone in 2002. In addition, Dongdaemun Fashion Town, adjacent to Cheonggyecheon Stream and Heunginjimun Gate (Dongdaemun Gate) which is the Treasure No. 1 of South Korea, is one of the must-see attractions for foreign tourists.

TOP#1Dongdaemun Fashion Town

  • LocationEulji-ro 6-ga, Jung-gu, Seoul
  • Homepagehttp://www.dft.co.kr/
  • DirectionsDongdaemun Station (Line 1), Dongdaemun History & Culture Park (Line 2, 4, and 5)
  • BusBlue Bus (Arterial Bus) N13, N16, N30, N62, 105, 144, 152, 202, 261, 301, 407, 420, 507
    Green Bus (Feeder Bus) 2012, 2014, 2015, 2233, 7212
Dongdaemun Fashion Town Wholesale Markets

Dongdaemun Fashion Town Wholesale Markets

Maxtyle Wholesale day market

Maxtyle Wholesale day market

Fabric and accessories market

Fabric and accessories market

At some point, many people started visiting Dongdaemun when the seasons changed or when they needed new clothes. You can enjoy shopping day and night and buy a wide range of fashion items of diverse designs at reasonable prices. That is a reason why Dongdaemun has become the fashion Mecca. In addition, you can browse around and purchase clothes and fashion items designed by enthusiastic and capable designers. In the reality TV program Top Designer 2013, Dongdaemun Fabric Market was the stage of a competition involving young designers. Both fashion makers and consumers are gathered in Dongdaemun.

Dongdaemun's iconic shopping malls. Doota Mall, Migliore, Hello APM, Good Morning City, and Lotte Fitin

Dongdaemun's iconic shopping malls. Doota Mall, Migliore, Hello APM, Good Morning City, and Lotte Fitin

Dongdaemun's iconic shopping malls. Doota Mall, Migliore, Hello APM, Good Morning City, and Lotte Fitin

Dongdaemun's iconic shopping malls. Doota Mall, Migliore, Hello APM, Good Morning City, and Lotte Fitin

Traditional wholesale markets. Pyounghwa Market and Sinpyeonghwa Market

Traditional wholesale markets. Pyounghwa Market and Sinpyeonghwa Market

Traditional wholesale markets. Pyounghwa Market and Sinpyeonghwa Market

Traditional wholesale markets. Pyounghwa Market and Sinpyeonghwa Market

New wholesale markets introduce fashion items fast.

New wholesale markets introduce fashion items fast.

Dongdaemun Fashion Town, designated as a special tourist zone in 2002 by the Korean government, consists of traditional markets, wholesale markets, and shopping malls. Dongdaemun Fashion Town, composed of 35,000 stores, is a fashion Mecca encompassing the entire fashion processes from production to sales. As designers, fabric markets, and sewing factories are all centered here, consumers can quickly meet new designs. Therefore, it is natural to see fashion lovers regularly descend upon Dongdaemun.

Doota Mall

Doota Mall

Good Morning City

Good Morning City

Hat store in Pyounghwa Market

Hat store in Pyounghwa Market

Scarf store in Pyounghwa Market

Scarf store in Pyounghwa Market

Belt store in Cheongpyeonghwa Market

Belt store in Cheongpyeonghwa Market

Maxtyle

Maxtyle

As Dongdaemun Fashion Town consists of a plethora of stores and shopping malls, you may feel somewhat overwhelmed. However, each market has its own characteristics. Seobu Wholesale Market, where Pyounghwa Market and Tongil Building are located, generally deals in fashion items for middle-aged consumers who are not overly sensitive to fashion trends. Dongnambu Wholesale Market, including U:US, Designer Club, and Jeil Pyunghwa Market, is highly influenced by trends. New products are introduced almost every day and preexisting designs are replaced with new ones within a week. Dongbukbu Wholesale Market, including Theot, Dongpyeonghwa Market, and Sinpyeonghwa Fashion Town, is always one month behind Dongnambu Wholesale Market in design, but its prices are about twothirds cheaper. Many young designers launch their own brands in retail shopping malls such as Doota, Migliore, and Maxtyle.

Clothes delivered all over the country every day

Clothes delivered all over the country every day

A-frames and bikes used for delivery in the market

A-frames and bikes used for delivery in the market

A-frames and bikes used for delivery in the market

A-frames and bikes used for delivery in the market

Socks store

Socks store

Hat store

Hat store

Underwear stores that open at night in Sinpyeonghwa Market

Underwear stores that open at night in Sinpyeonghwa Market

Dongdaemun Fashion Town is known as a tourist destination that never sleeps. This place is even more crowded with numerous people and items at night. In addition to retailers, consumers and foreign tourists flock to the wholesale markets to buy a variety of fashion items at reasonable prices and to enjoy a night of fashion. Dongdaemun Fashion Town after dusk is always bustling with activity.

Wholesale market U:US that introduces new items on a weekly basis

Wholesale market U:US that introduces new items on a weekly basis

Pyounghwa Night Market that has been cherished by consumers for a long time

Pyounghwa Night Market that has been cherished by consumers for a long time

Dongdaemun Fashion Town now also plays a role as a cultural complex. In addition to shopping, visitors can enjoy various exhibitions and shows and easily access Cheonggyecheon Stream, DDP, and Heunginjimun Gate (Dongdaemun Gate), which is the No.1 Treasure of South Korea. Dongdaemun Fashion Town is now a must-see attraction for both Korean and foreign tourists.

Dongdaemun Design Plaza and Fashion Town

Dongdaemun Design Plaza and Fashion Town

About half of Seoul's foreign tourists visit Dongdaemun Fashion Town. Dongdaemun Fashion Town is now becoming the center of fashion and tourism in Korea.

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