Dongdaemun Fashion Town, a combination of traditional markets and modern shopping malls, is one of the world's largest fashion towns. The Korean government designated Dongdaemun Fashion Town as a special tourist zone in 2002. In addition, Dongdaemun Fashion Town, adjacent to Cheonggyecheon Stream and Heunginjimun Gate (Dongdaemun Gate) which is the Treasure No. 1 of South Korea, is one of the must-see attractions for foreign tourists.
At some point, many people started visiting Dongdaemun when the seasons changed or when they needed new clothes. You can enjoy shopping day and night and buy a wide range of fashion items of diverse designs at reasonable prices. That is a reason why Dongdaemun has become the fashion Mecca. In addition, you can browse around and purchase clothes and fashion items designed by enthusiastic and capable designers. In the reality TV program Top Designer 2013, Dongdaemun Fabric Market was the stage of a competition involving young designers. Both fashion makers and consumers are gathered in Dongdaemun.
Dongdaemun Fashion Town, designated as a special tourist zone in 2002 by the Korean government, consists of traditional markets, wholesale markets, and shopping malls. Dongdaemun Fashion Town, composed of 35,000 stores, is a fashion Mecca encompassing the entire fashion processes from production to sales. As designers, fabric markets, and sewing factories are all centered here, consumers can quickly meet new designs. Therefore, it is natural to see fashion lovers regularly descend upon Dongdaemun.
As Dongdaemun Fashion Town consists of a plethora of stores and shopping malls, you may feel somewhat overwhelmed. However, each market has its own characteristics. Seobu Wholesale Market, where Pyounghwa Market and Tongil Building are located, generally deals in fashion items for middle-aged consumers who are not overly sensitive to fashion trends. Dongnambu Wholesale Market, including U:US, Designer Club, and Jeil Pyunghwa Market, is highly influenced by trends. New products are introduced almost every day and preexisting designs are replaced with new ones within a week. Dongbukbu Wholesale Market, including Theot, Dongpyeonghwa Market, and Sinpyeonghwa Fashion Town, is always one month behind Dongnambu Wholesale Market in design, but its prices are about twothirds cheaper. Many young designers launch their own brands in retail shopping malls such as Doota, Migliore, and Maxtyle.
Dongdaemun Fashion Town is known as a tourist destination that never sleeps. This place is even more crowded with numerous people and items at night. In addition to retailers, consumers and foreign tourists flock to the wholesale markets to buy a variety of fashion items at reasonable prices and to enjoy a night of fashion. Dongdaemun Fashion Town after dusk is always bustling with activity.
Dongdaemun Fashion Town now also plays a role as a cultural complex. In addition to shopping, visitors can enjoy various exhibitions and shows and easily access Cheonggyecheon Stream, DDP, and Heunginjimun Gate (Dongdaemun Gate), which is the No.1 Treasure of South Korea. Dongdaemun Fashion Town is now a must-see attraction for both Korean and foreign tourists.
About half of Seoul's foreign tourists visit Dongdaemun Fashion Town. Dongdaemun Fashion Town is now becoming the center of fashion and tourism in Korea.